Fast Food Empire Marches On

Burger King's latest campaign, "Whopper Virgins" (by ad agency Crispin Porter + Bogusky) aims to determine the winner in the Whopper vs. Big Mac battle by taking both burgers to remote places around the world — such as areas in Thailand, Romania, and Greenland — and conducting tastes tests with people who don't "even have a word for burger."

Backlash against the Whopper Virgins documentary is pervasive. In the Daily News, Marilyn Borchardt, development director for Food First, calls the campaign "insensitive" and points out, "The ad's not even acknowledging that there's even hunger in any of these places." Dunca Riley of the Inquisitr also finds the campaign offensive, while Brian Morrissey of AdFreaks says it's "embarrassing and emblematic of how ignorant Americans still seem to the rest of the world."

Watch some teaser clips of the "documentary":







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